If you’re a marketing geek like me, the thought of the Australian Bureau of Statistics releasing the census results on what Australian’s look like in 2016 has you bursting at the seams with excitement. After all, a better understanding of what makes your customers tick is what good marketing is all about right?
So here is the top five characteristics of the ‘typical’ Australian in 2016:
- A 38 year old female. A decade ago, the ‘typical’ Australian would have been a year younger. Australia’s population has changed a lot over the past 105 years – in 1911, when the first Census was taken, the ‘typical’ Aussie was a 24 year old male, but women have outnumbered men since 1979.
- The typical Australian male or female was born in Australia, has English ancestry and parents also born in Australia. But there are plenty of local differences. For example, a ‘typical’ person from New South Wales, Victoria or Western Australia has at least one parent who was born overseas.
- When it comes to family life the typical Aussie is married with two children.
- We’re an educated bunch and the typical Aussie has completed Year 12.
- The typical lives with their family in a three bedroom house, and has two motor vehicles.
Just a taster from the ABS and I can’t wait until the full data is released in July to delve much deeper into the Australian population demographics with new insights about why we are the way we are – and what it is that makes us buy!
Clint Wright
Managing Director
27 April 2017
