The Business

Allbids is an online auction business based in Canberra and selling to a national market.  With over 500 sellers and database of 80,000 buyers purchasing over 100,000 assets each year they are a significant player in the online auction industry.

The Challenge

Allbids came to us with the challenge of increasing their footprint in digital channels.  While they were a successful online business they were lacking a strategic approach to the use of social media, search marketing and content marketing and could be attracting more buyers and sellers to their site.

The Work

  • Marketing review and planning
  • Search marketing program development and ongoing management
  • Google analytics customization and reporting
  • Landing page development
  • Social media planning and management
  • Video and online content production

The Results

Increased search presence, traffic and conversion of new buyers.

Assisted to increase corporate seller database through the use of compelling video content testimonials.

  • Client Allbids
  • Date April 27, 2017
  • Tags Retail
  • URL View Project